Our Approach to Website Design
Optify Digital takes a holistic approach that sets us apart when it comes to digital marketing and getting results. We believe your website is the foundation for all your marketing efforts. Our approach starts with building your website using our 3 core principles:
- Captivating Design – A site that is image intensive, draws your client in, gives you authority status and a level of trust compelling your visitor to want more information and to pick up the phone and call you or fill out your contact form.
- Functionality– Your client needs to quickly see what your message is and then take action whether that is to watch a video, read a white paper or ideally call you and/or fill out your contact form. If any of this is difficult the client will likely abandon your site and move on to your competition.
- Architecture – Even if your site is captivating and actionable, if Google and the other search engines can’t index your site and find what incredible services you have to offer your efforts will likely only achieve limited success.
Our team of designers, developers, writers and search specialists work with you to capture your brand, marketing, and sales objectives in order to develop your website and your visibility and authority status in the digital space.
We start with reviewing the following pages for your site:
- About Page
- Key Personnel, Pics & Bios
- Testimonials and Reviews
- Product Information
- Services and Pricing
- Calendar of Upcoming Events
- News and Press Releases
- Cities Served- City Pages
- Contact Form
- Customer Support
- Employment/Career Opportunities
Once the site is complete and launched we make sure you have virus and spam protection, the proper plug-ins, along with backups to ensure your investment in the website is protected.