There are dozens of SEO Signals Used in Google's search algorithm, but they all distill down to one thing- QUALITY. Everything you do both on-site and off-site needs to be quality. If it is, it's just a matter of time before Google gives you credit and prospects notice you.

There are dozens of SEO Signals Used in Google’s search algorithm, but they all distill down to one thing- QUALITY. Everything you do both on-site and off-site needs to be quality. If it is, it’s just a matter of time before Google gives you credit and prospects notice you.

How Do You Rank #1 or First Page in Search?

What Do You Think Would Happen if You Ranked Page One in Organic, PPC and Google Local/Google my Business?…We call that the Optify Golden Triangle.

It all starts with our look at your foundational elements and going through our Digital Marketing Questionnaire (DMQ) which includes 58 questions and 5 categories. We work with you to answer questions such as:

  • What Branding and Marketing do you currently have in place?
  • Who are your top 3-5 competitors?
  • What content do you have in place?
  • How long is your sales cycle?

The categories we cover with our 58 questions are:

  1. Branding and Marketing
  2. Digital Content Development and Outreach
  3. Sales and Implementation
  4. Client Profiles and Demographics
  5. Current Website and Future Design

We have a deliberate and thorough process to make sure we put an effective digital marketing campaign in place. Your website and digital marketing efforts paint a picture of your business to a prospective client.  We want you to get credit for what you’ve worked so hard to build including highlighting your testimonials, first class client work you’ve done, company culture, and unique products and services you offer.

Critical SEO Elements We Optimize

On-Site Optimization Elements

  • Keyword Research – a foundational element at the crux of every search, we’ll look at your business and competition and put together a list of keywords and phrases
  • Competitive Analysis – will help us determine who you need to beat, including what keywords and links your competition has
  • Blogs – original though provoking, market leading content with visual appeal are key to Google search, creating additional pages for your site and done correctly drive traffic on key topics related to your business
  • Internal Linking – this is an important search ranking element that is often missed
  • Video – key to getting your message across and can be used for PPC and training
  • Site Structure including, title tags, meta descriptions, page speed, images, coding, call to action (CTA),  and functionality
  • Infographics – can be used on sight as well as for off-sight link building
  • Community Involvement – we highlight associations you belong to, volunteering, contributions, and board memberships

 

Off-Site Optimization Elements

  • Reviews – can be an on-site element to, but good reviews and a good review program goes a long way in the digital space
  • Directory Listings – avoid the junk but premier listings are still viable such as DMOZ and Yahoo
  • Citations/Local Listings – think Chamber of Commerce member, Yelp, Yellow Pages, and Angie’s List
  • Video – as noted above can be used for internal training, client education, and PPC ads
  • Social Media – Facebook, Twitter and other sites are a good place to establish your brand and message and traffic and leads from these sources are easy to track
  • Guest Blogging – this is a tricky one, but if you are doing it right and are an authority in your space go for it
  • Featured News Articles/Press Releases – when you have something noteworthy such as a seminar, when you author or contributor to an article these are powerful trust signals