PPC – A Smart Way to Grow Your Business
Pay per click (PPC) allows you to bid on search terms or phrases to drive traffic to your website or landing page. Done properly you will show up on page one of search. If you are also optimizing organically you could show up on page one of Google search multiple times greatly enhancing your trustworthiness and marketing appeal as a business, and hitting what Optify calls the Golden Triangle- page 1 for Google Local, Google PPC and Google organic search for a given phrase. Imagine how likely it is that someone who finds you all over page one is to click through to your website! We mention Google given they dominate PPC with some 70% of marketshare on desktop and 83% on mobile. If your budget allows Bing would be the next place to look at PPC. Of course they also own YouTube which you are able to advertise on as well.
How We Help You Achieve Online Success
A summary of our process to help you succeed in the PPC arena is similar to our organic search process (SEO):
- Inventory your current campaign, or if you don’t have one, and see what content you have- logos, artwork etc.
- Look at your keywords and competitors keywords/campaign
- Design a campaign on custom landing pages as they are the key to quality score
Some critical Areas of success we measure:
- Quality Score
- Click Through Rate (CTR)
- Average Cost Per Click (CPC)
- Average Position
- Converted Clicks
- Bounce Rate
- Pages per Session
Why go with PPC instead of Organic Search which is “free”?
Speed to market. If you are a new business or have a new product or service PPC is the fastest way for your customers to find you. Building a website, optimizing your site, earning links, seeing traffic and page one rankings can take 12-18 months on average. And let’s face it, building a high quality website that compels people to trust you and buy from you is far from free!