Obviously we all want inbound leads, but how do you make that happen for your business? Your website and other digital properties such as Facebook and Twitter are the foundation for making this happen, We cover the critical steps necessary to build out these properties in our section on website design. To summarize you need to have a website that is visually appealing and functional – beauty and brains! Our clients have seen time and again that when the quality of the site improves and customers find them in search the trust factor goes way up and so does the quality of their leads. Often after our sites are launched prospective clients freely give out information they were unwilling to previously such as first and last name, phone number, home address, and a full description in the comment section of what products or services they’d like to buy. So it’s not just the volume of traffic and leads that you will see increase from a new website, but the quality of the leads. We’ve had clients tell us that when leads come in through their new website they are money in the bank, some citing a close ratio of over 90% on website leads.
Tracking to Manage your Business
So you’ve built a website that is visually appealing and functional. You’ve optimized your title tags, meta descriptions, blogging and other critical SEO elements onsite and are link building for off site SEO. You are well on your way to generating some leads and now you need to track them to measure the success of your campaigns and ROI.
Do you know how many people clicked on your PPC ads? Do you have reporting on all the critical elements such as quality score and cost per click (CPC)? Can you track where your visitors came from?
There are many options available for tracking depending on your needs. We’ll work with you to determine if you need to track phone calls and look at metrics such as:
- How many calls you are getting
- Are calls being answered in a timely manner?
- Are the folks answering the calls you are getting in a timely manner?
- Do you need to train the people answering your calls?
- What are current clients calling about?
- What are the most frequent questions and concerns of prospective clients?
Some other metrics we can incorporate are:
- What page on your website prospective clients filled out a written form
- Number of organic leads vs. PPC
- External sources of where your traffic is coming from
Call us today or fill out a contact form and we’ll help you figure out the optimal digital marketing strategy!